   |
  |
       |
 |
 |
 |
| KEY PLAYERS IN THE DIGITAL COPYRIGHT DEBATE |
Posted: May 2003 |
|
 |
 |
 |
 |
The
4C Entity is a hardware and computer manufacturers group
formed by Intel, IBM, Toshiba and Matsushita
Electric, among other technology companies. Its main technology, Content
Protection for Recordable Media (CPRM) embeds a blocking mechanism directly
into portable computer devices, such as microdrives, Zip drives and
flash memory cards used for MP3 players, to prevent the unauthorized
transfer of copyrighted media. The 4C Entity, just one of several hardware
and manufacturer-created firms, represents the entertainment industry’s
efforts to collaborate with computer firms in protecting copyrighted
assets.
|
 |
 |
 |
Audible
Magic Corp.,
a California-based company, sells technologies and applications that
help corporations, entertainment firms, universities and Internet Service
Providers monitor and prevent
the illegal use of copyrighted materials. Audible Magic's technologies
are among the first of a new generation of anti-piracy products that
go beyond passive monitoring by actually tracking and recording what
files are being transferred over a network. Applications are used to
monitor, identify and track content usage across all media types.
Its flagship product,
the "content-based identification (CBID)," acts like a digital
fingerprinting device that records virtually all file-swapping traffic
passing through a network. Audible Magic stores this information in
its database of some 3.5 million songs and other copyrighted multimedia,
and reports it regularly to client companies. Audible Magic's anti-piracy
technology also monitors individual file trades and the use of peer-to-peer
sites, unbeknownst to the person downloading a Missy Elliott song or
an episode of The Sopranos.
|
 |
 |
 |
Creative
Commons,
a cyber-law and copyrights project based at the Stanford Law School
Center for Internet and Society, aims to provide an alternative to current
copyright laws so that online materials can reside in the public domain.
Lawrence
Lessig, a critic of current copyright laws, is the chairman
and founding member of the Creative Commons
and a law professor at Stanford University. The group, whose members
include intellectual property experts like web publisher Eric Eldred,
has issued a set of copyright licenses free for public use, and which
artists and publishers can use to voluntarily limit the length of their
copyright or to establish the terms by which others can reproduce their
work. Its self-described mission is to increase "the sum of raw
source material online, but also to make access to that material cheaper
and easier."
|
 |
 |
 |
Digital
Rights-Management (DRM) Technologies:
Copyright-protection applications and devices are often referred to
as "digital rights-management" technologies. The RIAA, among
other groups, has pushed for Congress to create legislation mandating
the use of DRM technologies in an effort to create an industry standard
for digital media distribution.
Supporters of DRM
claim such anti-piracy technology helps "keep honest users honest,"
while opponents such as Cory Doctorow, outreach coordinator of the Electronic
Frontier Foundation, says it "keeps honest users in chains."
|
 |
 |
 |
The Digital
TV "Broadcast Flag" is a copyright protection
tool the motion picture industry has recommended Congress adopt as an
industry standard. The "broadcast flag" would add a digital
watermark to deter or prevent the retransmission of digital TV signals
over the Internet. The "flag" consists of a sequence of digital
bits embedded in a TV program that signals that the program must not
be redistributed.
|
 |
 |
 |
The Electronic
Frontier Foundation, a San Francisco-based nonprofit,
advocates for the protection
of civil liberties, notably freedom of expression, in the digital age.
EFF takes on a number of court cases that may set legal precedents for
the treatment of basic rights in cyberspace.
Additionally, the
group aims to educate the public, lawmakers and the media about free
speech issues and individual Internet rights. Created in 1990 by software
engineers and civil rights experts, EFF largely focuses on matters related
to the Digital Millennium Copyright Act, the right to online anonymity
and privacy and peer-to-peer technologies.
|
 |
 |
 |
A
firewall refers to a system
or a group of hardware systems used by a university/business to maintain
its computer network security, monitor network traffic and enforce its
network usage policy. A firewall protects against viruses, filters content,
and can block certain online material from entering a network. It can
therefore prevent users from viewing and downloading digital entertainment
files.
|
 |
 |
 |
The Future
of Music Coalition, a not-for-profit organization based
in Washington, D.C., seeks
to represent the interests of independent artists and to protect intellectual
property rights of artists in the digital age. The group formed
in 2000 by members of the independent music community and experts in
technology, entertainment law, and public policy works to inform
the media, lawmakers and public about how media regulations and new
digital media distribution could impact the creative community. The
association contends that media corporations attempt to silence the
voices of independent artists, to the detriment of ingenuity and consumer
choice.
|
 |
 |
 |
The Motion
Picture Association of America is a trade association
based in Los Angeles that
represents the U.S. film industry. The MPAA was created in 1922 to represent
the film industry's domestic interests and its international wing, the
MPA, was founded in 1945 to represent U.S. film industry interests abroad.
The association's board of directors includes representatives of the
seven major U.S. movie and television program producers and distributors,
including the Walt Disney Co.; Sony Pictures Entertainment (owned by
Sony Corp.); Metro-Goldwyn Mayer Inc.; Paramount Pictures Corp. (owned
by Viacom); Twentieth Century Fox Film Corp. (owned by the News Corp.);
Universal Studios (owned by Vivendi Universal); and Warner Bros (owned
by AOL Time Warner).
MPAA Chairman and
Chief Executive Officer Jack Valenti, a former special assistant to
President Lyndon Johnson, is the staunch and demonstrative advocate
for tougher copyright protections and for foreign governments to abide
by global copyright pacts, such as the Trade Related Aspects of Intellectual
Property Rights agreement. The MPAA estimates that the film industry
lost nearly $3 billion in 2002 due to international Internet piracy
and illegal copying of optical discs, like DVDs.
On July 1, 2004, Valenti formerly announced his resignation after serving
38 years as head of the MPAA. The trade association tapped Dan Glickman,
the former agriculture secretary under the Clinton administration, to
succeed Valenti, effective Sept. 1, 2004. (Updated July 2004)
|
 |
 |
 |
The Recording
Industry Association of America is a trade group based
in Washington, D.C., representing
the $15 billion U.S. music and recording industry. The association's
stated mission is to protect intellectual property rights worldwide
and to review federal and international trade law. The organization
is headed by Chairwoman Hilary Rosen who announced her decision
to step down in Jan. 2003 and president Cary Sherman, its board
members include top executives from Warner Music Group, Maverick, Elektra
(all owned by AOL Time Warner); Sony Music Entertainment, Columbia,
Epic (owned by Sony Corp.); Universal Music Group (owned by Vivendi
Universal); BMG Entertainment, RCA Music Group, Arista (owned by German
media giant Bertelsmann); Capitol Records (owned by EMI Group plc);
Tommy Boy Music; Univision Music Group (owned by Univision Communications),
among others.
In July 2003, the RIAA named Mitch Bainwol, former chief of staff to
U.S. Senate Majority Leader Bill Frist, to replace Hilary Rosen as its
new chief executive, effective Sept. 2003.
|
 |
 |
 |
Secure
Digital Music Initiative: In 1999, the recording industry
sponsored the now-defunct SDMI a group of some 200 technology,
electronics and Internet companies to create an industry standard
for digital media copyright and distribution. The firm developed anti-piracy,
or "watermarking", technologies to prevent unauthorized media
files from playing on devices, like MP3 players. The proposal to use
digital watermarking as a standard for digital copyright protection
became obsolete as did SDMI when academic researchers
at Princeton cracked the code in 2001.
-- By Liz Harper, Online NewsHour
|
 |
 |
 |
 |
 |
 |
 |
 |
 |