Bill Carroll, vice president of Katz Television Group, talks about the money to be made in morning news.

CBS: The Early Show
ABC: Good Morning America
NBC: The Today Show

CBS hopes to heat up the morning news market with the launch of its "Early Show." Media correspondent Terence Smith reports on this lucrative time slot.

Steve Friedman, executive producer of the "Early Show," says the competition for viewers and advertising dollars in the a.m. is now a three-way "war."

Bryant Gumbel, formerly of the "Today Show," makes his return to morning television as host of the "Early Show." It's a venue he says suits his personality.

Katie Couric, who pairs with Matt Lauer on the "Today Show,"discusses the popularity of morning news.

Diane Sawyer and Charles Gibson, ABC's "Good Morning America" team, talk about the formula for morning news.