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Bill Carroll, vice president of Katz Television Group, talks about the
money
to be made in morning news.
CBS:
The
Early Show
ABC:
Good
Morning America
NBC: The
Today Show
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CBS hopes to heat up the morning news market with the launch of its
"Early Show." Media correspondent Terence
Smith reports on this lucrative time slot.
Steve Friedman, executive
producer of the "Early Show," says the competition for
viewers and advertising dollars in the a.m. is now a three-way "war."
Bryant
Gumbel, formerly of the "Today Show," makes his return
to morning television as host of the "Early Show." It's a
venue he says suits his personality.
Katie
Couric, who pairs with Matt Lauer on the "Today Show,"discusses
the popularity of morning news.
Diane
Sawyer and Charles Gibson, ABC's "Good Morning America"
team, talk about the formula for morning news.
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