Online NewsHour: Public Diplomacy: U.S. Outreach to the Arab World










	Rebranding America Terence Smith examines the U.S. government's multibillion dollar media campaign designed to "rebrand" its image in the pan-Arab world through radio broadcasts, televised commercials and the Internet. (1/21/03)







Radio Sawa Listen to Radio Sawa, a U.S.-funded broadcast service, providing music and regular news briefs throughout the Middle East. Radio Sawa officials estimate the service has some 250 million listeners, mostly young people, in countries like Jordan and Iraq. (Courtesy of the US International Broadcasting agency) Opendialogue.org: Learn more about Opendialogue.org, an Internet outreach site, funded by the Council of American Muslims for Understanding and the US State Department. View video documentaries about Muslim Americans which aired throughout the pan-Arab region during Ramadan.
		Charlotte Beers The undersecretary of the State Department discusses the U.S.'s multi-billion dollar campaign to 'rebrand' America's image in Muslim nations.

		Mamoun Fandy Mamoun Fandy, a media analyst, expresses his skepticism of the effectiveness of America's billion-dollar ad campaign.

		Norman Pattiz Norman Pattiz, chairman of Westwood One and member of the Board of Broadcasting Governors, talks about the objectives of Radio Sawa, a broadcast he helped create.

		Mouafac Harb The news director of Radio Sawa discusses how the station and its news program work to bridge Western and Arab cultures.

		Bert Kleinman The senior consultant of Radio Sawa discusses the outreach strategy for broadcasts to the Middle East and the Gulf region.




Reaching Out Rebranding America

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