Topics » Business & Economy   Dec. 23, 2011

Bargain Basements and Top Shelves: What's Driving Retail Growth?

Mouthwash: $2

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Photo: Family Dollar

Louis Vuitton Bandouliè: $1140Mouthwash: $2Hennessey Cognac: $200,000Paper Towels: $1Gucci Speedboat: $750,000Holiday Toys: $1-$15Chanel Diamond Bag: $261,000Mustard: $1-$1.50Hermès Watch: $36,200 Laundry Detergent: $2.75

Mouthwash: $2

Health and beauty items are a big driver in sales growth at Family Dollar and other dollar-type stores. Here, store brand mouthwash is $2.

"Because of the economy and the way things are, you have to try to watch every penny," a shopper at Jack's 99 Cent Store in Midtown Manhattan told Paul Solman in our story, Rich Shopper, Poor Shopper.