Campaigning Through the Ages
Harrison's Log Cabin
The election of 1840 pitted William Henry Harrison of the Whigs against Democratic incumbent Martin Van Buren. "A newspaper editor commented that Harrison was too old and lazy to get off the porch of his log cabin and that he would just sit back and drink corn liquor if he were president," explained Beverly Brannan, Library of Congress Prints & Photographs Curator. To counteract this accusation, Harrison's campaign proclaimed that living in a log cabin meant he related to the common man. The log cabin became an important campaign symbol throughout history. Harrison won the election while the E.C. Booz Whiskey Company capitalized on his success by designing log cabin shaped liquor bottles. Before long, alcohol and booze were synonymous.