Topics » Politics   Aug. 10, 2012

Campaigning Through the Ages

Notable Slogans

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Notable Slogans

From the 1840s to 1960s, sheet music was a popular medium candidates used to connect with constituents through their leisure activities. "We Like Ike," and "Everything Will Be Rosy With Roosevelt," became catchy slogans that stuck with voters. James Wintle, Library of Congress Music Reference Specialist, says that this practice has parallels to campaigning methods today. "The presidential candidates will be on a late night talk show, or say 'I'm a fan of Fleetwood Mac,' and play their song at the end of a rally. In the '30s and '40s candidates didn't have as many media outlets so sheet music was another way to communicate with people."

Photo Essay

Photo Essay