Rev. Jesse Jackson's civil rights roots began at North Carolina Agricultural and Technical College where he organized protests and demonstrations among the student body. In 1965 he joined the Southern Christian Leadership Conference full time, traversing the country with King. Jackson was standing in the parking lot of the Lorraine Motel in Memphis, Tenn., when King was fatally shot; the subsequent press appearances made Jackson a staple in the media. Jackson went on to found the Rainbow/PUSH coalition, a group dedicated to improving the lives of people in the U.S. and around the world.