Nobody to turn to when you’re scared? Reach for [insert product name here]™ to make everything better!
A new study published in the Journal of Consumer Research may be music to the ears of businesses. It finds that when someone is put into a fearful situation without another person to turn to, they will turn to a brand to provide that missing support.
Researchers conducted separate studies in which participants watched different genres of movies, including horror. For each of the movies, the participant was given an unfamiliar brand of juice. At the end, the study showed that those who had watched the horror movie were revealed to have grown an emotional connection to the juice:
- WASHINGTON — Would Parmesan by any other name be as tasty atop your pasta? A ripening trade battle might put that to the test.
As part of trade talks, the European Union wants to ban the use of European names like Parmesan, feta and Gorgonzola on cheese made in the United States.
The argument is that the American-made cheeses are shadows of the original European varieties and cut into sales and identity of the European cheeses. The Europeans say Parmesan should only come from Parma, Italy, not those familiar green cylinders that American companies sell. Feta should only be from Greece, even though feta isn’t a place. The EU argues it “is so closely connected to Greece as to be identified as an inherently Greek product.”
So, a little “hard-grated cheese” for your pasta? It doesn’t have quite the same ring as Parmesan.
U.S. dairy producers, cheesemakers and food companies are all fighting the idea, which they say would hurt the $4 billion domestic cheese industry and endlessly confuse consumers.
The Associated Press reports that the head of the Malaysian Air Force says his agency uncovered radar evidence that Malaysia Airlines Flight 370 nearly reversed course before vanishing on Saturday. The evidence suggests the airliner travled back across Malaysia and vanished as it approached the Strait of Malacca. Continue reading
About 4.2 million Americans have enrolled in private health plans through the end of February via the online insurance marketplaces established by the federal health law — with enrollment jumping by nearly 1 million people last month, the Obama administration said Tuesday.
“As more Americans are finding affordable marketplace coverage, more are signing up,” Health and Human Services Secretary Kathleen Sebelius told reporters on a telephone briefing.
She said 83 percent of enrollees received subsidies to lower their monthly premiums.
But the number of young adults signing up over the last five months continues to lag expectations, which could impact insurance premiums next year. Insurance industry officials have been closely watching the mix of customers to make sure they get enough healthy people to balance the cost of covering older Americans who generally require more medical care.
Protests erupted across Turkey Tuesday afternoon after it was reported that a teenager hurt in Istanbul street protests last summer had died from his injuries. Continue reading
A 47-year-old student and mother of four became the first foreign fatality of Venezuela’s ongoing civil unrest Monday, more than a month after demonstrators first took to the streets seeking economic reform and the ouster of Venezuelan President Nicolás Maduro. Continue reading
President Barack Obama made a surprising appearance on Funny or Die’s “Between Two Ferns,” an online show hosted by comedian Zach Galifianakis. Continue reading
Victims remembered on the third anniversary of the tsunami disaster. Continue reading
As the search for the missing Malaysian airliner continued Tuesday, Interpol released the names of the two mystery passengers that used stolen passports, adding that the pair were not linked to terrorism.
Interpol secretary-general Ron Noble identified the two passengers as Pouri Nour Mohammad, 19, and Seyed Mohammed Rezar Delawar, 29. Both were Iranian, authorities believe they were attempting to seek asylum in Germany. Iran has offered to assist with the investigation into the two nationals.