Pew Study: News Becoming More Personalized, Participatory, Portable

BY Hari Sreenivasan  March 1, 2010 at 12:00 AM EST

As you read this blog and watch this video online, you’re digesting your news on the third-most-popular news platform: the Internet, a new study shows.

For news consumers, the Internet ranks ahead of national print newspapers, local print newspapers and radio, but behind local and national television news, the study released Monday shows.

The “Understanding the Participatory News Consumer” survey also showed that 59 percent of Americans typically get their news from a combination of online and offline sources

The study was conducted jointly by the Pew Research Center’s Internet & American Life Project and the Project for Excellence in Journalism. We spoke with Lee Rainie, one of the authors, at his Washington office.

Watch the full discussion:

Rainie told us the modern news consumer is using multiple devices — both online and offline — throughout the day to stay informed. They are starting to participate more in news gathering and commentary, and are becoming part of the dissemination process by sharing news with their social networks.

“News is almost a continuous piece of their life, almost a playback loop of the day,” Rainie told us.

Among the other highlights of the study:

– A third of mobile phone owners now access news on their devices.

– 28 percent of Internet users have customized their news to include sources and topics that interest them.

– 37 percent of Internet users have contributed to news creation, commented about news or disseminated it via postings on social media sites.

In January, we spoke with study co-author Tom Rosenstiel about where news stories originate.