So long hair curlers and lonely salads, the new Getty woman has chutzpah

BY Sarah Sheffer  February 14, 2014 at 7:13 PM EST
Meet the new ladies of stock photography. Getty's new Lean In collection shows women and their families in active, modern roles. Stock photos by Getty Images

Meet the new ladies of stock photography. Getty’s Lean In collection shows women and their families in active, modern roles. Stock photos by Getty Images

A business woman standing in her cluttered office, an infant child chewing on her phone cord. The working mom juggling an iron, a baby and a cell phone in the air. The frazzled pregnant mother, on the phone while children scurry at her feet.

These are the cliché stock images of women you’d recognize from browsing through brochures, advertisements and periodicals. Though they have inspired a few internet memes like “Woman Laughing Alone With Salad,”, these cringe-worthy photos are getting a makeover thanks to a new initiative between Getty Images and Sheryl Sandberg’s Lean In Foundation.

Getty’s new Lean In collection features more than 2,500 fresh stock images, devoted to depicting women and their families in a more positive way. The harried multi-tasker no more — Lean In’s women are active and hardworking, but relaxed and casual.

Gone are the hair curlers at the office.

Woman with curlers

And the frenzied juggling acts (not the mention the pantsuits).

1980s working girl

The new photos showcase a legion of women, from a self-assured chef and her team to a young woman donning a hard hat.

chef

hard hat

Older women are shown doing vibrant activities in a non-ironic way.

woman picking beans

And young girls are active and engaged.

hockey girl

Dads get some time to shine in the collection as well, with fathers taking on the kids for a day or changing diapers.

dad

Director of visual trends Pam Grossman, who launched the collection following a study tracking the representation of women in media, told Buzzfeed that she hopes the images make a difference.

“This is such a big passion project for all of us, and cheesy as it sounds, by showing people powerful images of women, we thought maybe we could actually change the world,” Grossman said.

The collaborators plan to add new photos to the collection monthly.