Messaging app Yo alerts Israelis to rocket attacks

BY Colleen Shalby  July 8, 2014 at 3:12 PM EST

yo

Yo, the messaging app whose initial purpose was to send “yo” alerts to your phone in advance of someone’s arrival — a feat that earned it a whopping $1.2 million in funding — has a newfound use.

According to Fast Company, the app will now send push notifications to Israelis living abroad, informing them of Palestinian rocket attacks in their home country. Yo has teamed up with the IsraeliColor Red app, “an unofficial, self-described ‘propaganda tool’.”

The app isn’t meant to offer real-time safety warnings, but rather, is designed purely as an informational tool.