Twitter expects World Cup 2014 to be most tweeted event ever
When the 2014 World Cup kicks off June 12, it may be scoring a new goal for Twitter.
Guilherme Ribenboim, Brazil’s general director for Twitter, said Tuesday that the microblogging company expects that the month-long international soccer competition will easily be the most tweeted event in the website’s history, eclipsing the 150 million tweets sent during the 2012 London Olympic Games.
“The World Cup will take all that to a whole different level,” Ribenboim said, in an interview with Reuters.
In addition to viewer tweets, the athletes themselves will also be dribbling into the social media field. Twitter claims to be working with soccer players and organizations, telling them how to use the website and engage with the fans.
According to FIFA, the governing body that organizes and oversees international soccer, 3.2 billion people watched at least part of the 2010 World Cup. Twitter’s user base currently sits at 255 users worldwide.