In the six months leading up to the sale of Apple's original iPhone, the price of the company's stock increased close to fifty percent.


  1. Knowing that Apple began to advertise the release of the first iPhone during the summer of 2007, would you agree that there was a cause and effect relationship between that action and how the market responded (voted) on Apple stock in the following months?
  2. Using what you learned with research on Apple, what can you conclude about how the market 'voted' when given the choice of similar products from Apple, RIM, Palm?
  3. How do consumers like you benefit from the competition between companies like Apple, RIM, Palm? Since everything has a cost, what can the 'downside' of this competition be?


the.Sci covers STEM topics such as science, technology, engineering, and mathematics and puts them in context with current events. These stories explain how things work, who make them happen, and why they are relevant to teens.

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Funding for the.Sci provided by:

The Motorola Foundation


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with professional assistance provided by Omaha Public Schools.