A leaked internal spreadsheet from Time, Inc. shows that the company assigned writers different scores for various criteria, including their value to advertisers.
Oregon, Washington and Vermont filed suits Thursday against Living Essentials LLC and Innovation Ventures LLC, makers of the highly popular energy booster. Attorneys for the states want a permanent injunction against the parent companies’ misleading marketing and are seeking civil penalties. Continue reading
The Food and Drug Administration announced it intends to regulate the ever-growing business of electronic cigarettes, which produce an inhalable nicotine vapor. Under the new guidelines, e-cigarette sales to anyone under the age of 18 would be banned. Judy Woodruff takes a closer look at the regulations with Mitch Zeller, director of the FDA’s Center for Tobacco Products. Continue reading
WASHINGTON — The days when political campaigns would try to make inroads with demographic groups such as soccer moms or white working-class voters are gone. Now, the operatives are targeting specific individuals. And, in some places, they can reach those … Continue reading
Privacy settings on Facebook will now allow users aged 13-17 to share posts with people outside their friend network. Will the change help teens express themselves or lead to problems like cyberbullying? Hari Sreenivasan speaks with Stephen Balkam of the Family Online Safety Institute and Jim Steyer of Common Sense Media. Continue reading
From the Navy SEAL raid that killed Osama bin Laden to Rep. Anthony Weiner’s scandal, Twitter has been in the news recently for helping break news. While the social media giant’s popularity has soared among politicians, movie stars and people around the world, can the micro-blogging service make money? Spencer Michels reports. Continue reading
The Philadelphia Museum of Art is featuring an exhibit of vintage medical posters that advertise cures for all kinds of ailments. Health correspondent Betty Ann Bowser reports on the advertisements-turned-art. Continue reading
Publishers — big houses and small independents alike – have lately turned to video to generate buzz and advertise their new releases. Over the past few years, book trailers have been gaining in popularity as publishers hope to cash in on the ubiquity of YouTube and the payoffs of viral marketing.