GlaxoSmithKline has announced it will no longer pay doctors to promote its drugs, nor reward sales representatives based on how many prescriptions doctors write. Judy Woodruff gets views on the business and ethical issues at play from Dr. Jerry Avorn and Dr. Thomas Stossel, both of Harvard Medical School. Continue reading
Publishers — big houses and small independents alike – have lately turned to video to generate buzz and advertise their new releases. Over the past few years, book trailers have been gaining in popularity as publishers hope to cash in on the ubiquity of YouTube and the payoffs of viral marketing.