All brands carry their own messaging about how we should look and act. And we take our cues from them — whether it’s a Starbucks Americano or a Harley Davidson motorcycle — to shape our own identities, says marketing professor Wahyd Vannoni. Continue reading
Starbucks announced Wednesday the closure of 600 stores and plans for staff cutbacks after a drop in sales. Lee Hochberg reports on the economic shifts behind the company’s losses and how the coffee giant plans to recover.
The National Coffee Association found in 2000 that 54 per cent of the adult population of the United States drinks coffee daily and that among coffee drinkers the average consumption is 3.1 cups of coffee per day. Essayist Julia Keller reflects on America’s coffee culture. Continue reading