Publishers — big houses and small independents alike – have lately turned to video to generate buzz and advertise their new releases. Over the past few years, book trailers have been gaining in popularity as publishers hope to cash in on the ubiquity of YouTube and the payoffs of viral marketing.
From a bedroom in the San Francisco Bay area, Salman Khan is using the Web to teach math and science to millions. Spencer Michels reports on how the non-profit Kahn Academy is providing educational materials through its free YouTube video library. Continue reading
Susan Boyle, a singing contestant on the U.K. reality show “Britain’s Got Talent,” became an unlikely Internet sensation this week. ITN’s ITV news correspondent Phil Reay-Smith examines Boyle’s appeal. Continue reading
A spectrum of voting experiences, from first-time thrills to long lines, have been documented by a thousand voters across the country on YouTube’s Video Your Vote project, a collaboration with PBS and the NewsHour. Kwame Holman reports on the experiment. Continue reading
This week, Congress pushed through a massive financial rescue plan and vice presidential hopefuls faced off in a key debate. Analysts Mark Shields and New York Times columnist David Brooks weigh all things politics. Continue reading