Youth Engagement Played Major Role in “Shuga” success

BY   July 30, 2012 at 2:48 PM EDT

Launched in 2009, “Shuga” is a TV series airing on Africa’s MTV Base as part of a campaign to spread the message about responsible sexual behaviour and HIV tolerance among the youth. The Partnership for an HIV-Free Generation’s Lydia Murimi gives advice on how to engage the youth when dealing with HIV behavior change communication.

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