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Vote 2008: Presidential Election Coverage

Presidential Race

Obama, McCain Unleash Attack Ads After Brief Respite from Partisan Rancor

By Alexis Matsui on September 12, 2008

After taking a break from campaign squabbles Thursday to honor the seventh anniversary of the Sept. 11 attacks, Sen. Barack Obama and Sen. John McCain released new campaign ads early Friday morning.

McCain’s ad, titled Disrespectful charges Obama of unfair attacks against Republican vice presidential candidate Gov. Sarah Palin.

The ad calls the Illinois Democrat a “celebrity” whose “star is fading” and accuses Obama of dismissing Palin as “good looking,” a statement Obama’s running mate, Sen. Joe Biden, made a few days after McCain made his selection. The ad also says that Obama brushed off Palin as simply doing “what she’s told.”

“How disrespectful,” the ad’s announcer says, adding that “Gov. Sarah Palin proves them wrong every day.”

The Obama camp unleashed their own ads Friday, with two 30-second spots with very different tones. One, called Still takes a shot at McCain’s age, featuring images of the 72-year-old Senator in 1982, when he first entered Congress.

“Things have changed in the last 26 years,” the ad’s announcer says, “but McCain hasn’t.”

The ad goes on to chide McCain’s past admissions that he doesn’t know much about computers and still has some to learn about the economy.

The Obama team’s second ad, called Real Change doesn’t mention his opponent but focuses on the term “change:” a word both camps have fought hard to claim as their campaign motto.

“To me, change is a government that doesn’t let banks and oil companies rip off the American people,” Obama says. He finishes with, “I’m Barack Obama, and I approve this message because this year, change has to be more than just a slogan.”

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  • Posted:
    09/12/08 at
    08:12 PM
    nicholasclaxton : got to give camp obama credit on that one...very good use of 'pop' culture items to paint the picture - i worry however though its still too focussed on the youth vote which is pretty safe i think. lots of mccain supporters probably don't know how to use a computer or they'd be on the internet seeing all the news about his lies
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