Sen. Barack Obama’s campaign will air a half-hour special on CBS on Oct. 29 at 8 p.m., the network reported, adding that the campaign is in talks with NBC and Fox for similar deals.
The ad buy is the latest evidence of the Obama campaign’s massive campaign funds. Republican presidential hopeful Sen. John McCain, who is subject to the limitations accorded with accepting public funding, has been spending much less across the country than his opponent, and has not reported plans to make a similar primetime purchase.
“This is another indication, if there needs to be any more, that Barack Obama’s got more money than television time to buy,” Campaign Media Analysis Group head Evan Tracey said, according to James Hibbard’s The Live Feed.
Political analyst Larry Sabato told The Live Feed that while such a buy has been uncommon in recent elections, Independent presidential candidate and billionaire Ross Perot made a similar move in the 1992 election. During the 1960s and 1970s, primetime television buys were much more frequent “before campaigns began to focus their end game strategies exclusively on battleground states.”
Sabato said the ad buy is in line with Obama’s strategy, which aims to appeal to both local and national markets.
“Obama’s theme is not just change but unity, so he’s appealing to the whole nation rather than a handful of toss-up states,” he said.
The Obama special on CBS would alter the airtimes for “The New Adventures of Old Christine,” which would be pushed back and pre-empt “Gary Unmarried.”








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