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Can Tobacco Farmers Go Green?

On this week's episode of NOW, we look more closely at an innovative project previously profiled on Enterprising Ideas. Anthony Flaccavento is the dynamic leader behind Appalachian Sustainable Development. Flaccavento started ASD out of a desire to bridge the gap between environmentalists and people working for economic development. He wanted to show that you can create jobs and protect the environment. Charles Foster

ASD has launched two social enterprises with a "triple bottom line"—meaning they have three goals: economic, environmental and social. NOW investigates the ASD enterprise that encourages tobacco farmers in Appalachian Virginia to start growing organic produce. Can you teach an old dog new tricks? And improve their standard of living at the same time? Find out. NOW airs Friday nights at 8:30 p.m. Check local schedules.

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