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Enterprising Ideas - Social Entrepreneurs at Work
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Publicize Your Project


You don't need expertise in public relations to pitch an idea to the media or even write a press release. Reporters respond only to the strength of the concept and how much they think it'll resonate with their readers. Follow the suggestions below to make a connection with your local media and send them materials.

First, create a press release. It's really just a one-page document that explains your concept succinctly, why you think it's newsworthy, and gives your contact information.

You can use this tool to find local media in your area. Send your release by e-mail to assignment editors (if television news), feature writers, business writers, and lifestyle writers using the most specific e-mail address you can attain. Sometimes this means calling the paper and asking for the specific writers or editors by name.

Follow up a few days later with a phone call if they haven't responded.

If an article about you or your project is published, find the corresponding url on the media's official website, and place it on sites like Newsvine and Digg.com to share it with more people.

Creating a blog to publicize your project is a good idea, but remember that while many blogs are written, fewer are read. Take active steps to publicize your blog and request links from other like-minded blogs.

Creating a blog to publicize your project is a good idea, but remember that while many blogs are written, fewer are read. Take active steps to publicize your blog.



Enterprising Ideas is a project of NOW on PBS, with support from:

PBS Foundation
Skoll Foundation