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About "On Thin Ice"
Special one-hour NOW on PBS airs April 17, 2009
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Too much of the climate change discussion is cast in the future tense, that is, predictions of what could happen in three or four decades. Our program will allow us to see climate change right now and to make connections between global warming and crucial life and death issues such as competition for water, global food security, and national security.
The program will vividly bring the problem—and some proposed solutions—into millions of livings rooms in a prime time, one-hour, High-Definition special to be broadcast on PBS on April 17, 2009—if funding is secured.
"NOW" host David Brancaccio travels to the Gangotri Glacier in the Himalayas. The glacier is the source of the Ganges, India's legendary river. Global warming, scientists say, is dangerously melting away that body of ice. David is accompanied on this journey by Conrad Anker, one of the world's leading high altitude climbers and a man with an abiding interest in glaciers and our planet's future. Our story takes place in India and also in Anker's home state of Montana, where the last glaciers in Glacier National Park could melt away in just a dozen years.
What we need
NOW is offering an outstanding opportunity to individuals, corporations and foundations to become the premier sponsors of "On Thin Ice." This extraordinary show will surely have wide viewership and a subsequent lengthy educational use. Sponsors will receive prominent, permanent exposure and category exclusivity for relatively low cost. Several levels of sponsorship are available.
Whom to contact
Mimi Evans at evansm@thirteen.org or 212-560-8393.
Who We Are
The award-winning NOW on PBS enters its eighth year on PBS with a national audience of 2 million viewers and some of the strongest web traffic on all of PBS. Opinion leaders recently ranked NOW the #1 "most credible" weekly news/public affairs show on network and cable news. NOW investigates, in newsmagazine format, urgent global issues with a depth and purpose that mainstream media cannot match. Rather than assailing intractable problems, NOW on PBS lifts up solutions and celebrates social entrepreneurship.
Hosted by acclaimed journalist David Brancaccio with award-winning Senior Correspondent Maria Hinojosa, NOW reaches a varied audience beyond its weekly broadcast—NOW is also available on iTunes, Facebook, twitter, Huffington Post and through many blogs and other media platforms.
The NOW Audience
According to the national research organization MRI Doublebase (2008), NOW viewers are concerned about social responsibility, are engaged in their communities and are environmentally sensitive. Compared to the average American, NOW viewers are: 25% more likely to vote; 94% more likely to participate in environmental causes; and 66% more likely to have written a letter to the editor of a newspaper or called a live radio or TV show to express an opinion. Forty-four percent of the audience is aged 35-64, and forty one percent are over age 65. NOW on PBS is seen on almost every PBS station in the country, and is also regularly used by millions of educators and students.
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