BRANCACCIO: There is news out there that is not about Iraq. Even as Donald Rumsfeld was testifying today, President Bush was out on the road, doing a little populist campaigning in the Midwest.
He's been at it all week, taking out his big red, white and blue bus, heavily armored… with plush leather captain seats and flat screen TV.
The tour aims to showcase the President's image as a regular guy in touch with regular guy problems.
Now, to be a regular guy in a Midwest manufacturing state these days means you're worried about your job or your small business, even though there was some good news today for people who work in factories.
Employment figures were better for the second month in a row with new jobs added to nearly every sector of the economy, including manufacturing. Those figures will resonate in a city not on Mr. Bush's itinerary this week: Rockford, Illinois.
Folks around town there like to tell you that Rockford was high up on the Soviet Union's nuclear hit list during the Cold War because of its importance as a manufacturing center.
I went there a couple of weeks ago with producer Peter Meryash.
BRANCACCIO: Rockford, Illinois, about an hour's drive from Chicago, was built on manufacturing. And for a hundred years, it was a thriving center of American industry.
Fast forward to 2004 and it's a far different story. Just ask Eric Anderberg and his dad, Malcolm.
ERIC ANDERBERG: You know, Rockford at one point, all these buildings were busy. Full of employment. It was no problem to find a job in this town. In any of these buildings. A good paying job. That's just not the case anymore.
BRANCACCIO: It's a familiar story. Factory towns across the country have met the same fate as millions of good paying manufacturing jobs have vanished altogether… or have been shipped off to spots where a worker gets paid much less.
ERIC ANDERBERG: We're talking about Rockford here today, but it's the whole country. The whole manufacturing climate in this country is, is in, is basically in freefall.
BRANCACCIO: The voice of working-class America speaking out? Hardly. This time it's the factory owner sounding the alarm about American companies so driven by profits, that they're shipping some of America's best middle-class jobs overseas.
Eric and his dad Malcolm own a small manufacturing company in Rockford. They've had to reduce their workforce from 70 to 40.
MALCOLM ANDERBERG: When you have to walk out and you have to lay off an employee and it's no fault of yours or no fault of that employee's that you've lost your work. And when that employee has to go home and tell his family that he's lost his job today. And he doesn't know where he's gonna get one. How am I gonna pay my payments on my house, how am I gonna pay my payments on my car? How am I gonna put food on the table? How are we gonna maybe send our children to college?
I have a responsibility as an American, doing an American business, to the people that work for me. And I think that should be the responsibility of our country.
BRANCACCIO: Stop in at the Sunrise Family Restaurant and you'll find it seems like everyone in Rockford has a story to tell about a job that disappeared.
MALLICOAT: The company I used to work for no longer exists. It's an empty building now.
BRANCACCIO: Out of work, Chuck Mallicoat had to retire early.
MALLICOAT: We went from approximately 70 people in 2 shifts down to a skeleton crew, and eventually they just closed the doors.
BRANCACCIO: What's left as these jobs disappear? Malcolm and Eric Anderberg took us on a sobering tour of once-mighty Rockford. You get the eerie feeling a neutron bomb could have gone off here. The buildings still stand intact, but they're weirdly vacant.
ERIC ANDERBERG: Okay, over here is still the Suntech building. It's for sale. It's empty, for the most part. They made pumps.
MALCOLM ANDERBERG: I see there's a For Sale, For Lease sign here.
ERIC ANDERBERG: This building is empty. For sale. For lease. You see a lot of that. The building used to be manufacturing. Now it's a warehouse.
MALCOLM ANDERBERG: Turned into a warehouse. Now I think it's empty.
ERIC ANDERBERG: For sale. It's empty.
BRANCACCIO: Rockford's unemployment rate is sky high. More than 16,000 people here are out of work… 8 percent of the workforce.
In manufacturing alone, more than 12,000 jobs have been lost in the last five years.
ERIC ANDERBERG: This is the Greenley compound. They make everything here from the handsaw to complex machine tools. This is actually, it's a compound almost of several different buildings. And they did everything from make the raw material to finished product. What was it, about 12 hundred people or so that worked in this facility?
MALCOLM ANDERBERG: I think it was more than that. I think somewhere between 12 hundred and 17, 18 hundred, in that area.
ERIC ANDERBERG: As you can see it's empty. It's a ghost town. That business has gone away.
BRANCACCIO: The Anderbergs are part of a growing chorus of Rockford's businesspeople worried about the future of American manufacturing. Matt Bortoli runs quality metal finishing, a midsize manufacturer just outside of Rockford. He used to employ about 700 people; now his company is down to about 250.
BORTOLI: We have to have some obligation to the people of this country. And that's the workers that we have in our plants, and the families that those workers support. We cannot continue to exploit the low cost labor countries at the expense of our people here stateside. That to me is fundamentally wrong. And I think that's just as important as our President talks about protecting our borders from threats and terrorists. This is the new terrorist threat as far as I'm concerned.
BRANCACCIO: That's pretty vivid language coming from a Republican businessman. But the economic numbers across the country bear him out.
Since the recession officially began 3 years ago, manufacturing has been hit harder than any other sector of the U.S. economy. More than 2.5 million American manufacturing jobs have been lost.
In this American manufacturing town, it's hard to escape the evidence.
As Rockford, Illinois' factory jobs either just disappeared or moved overseas, what you're left with are scenes like these, empty chairs, empty desks, even the broken machine tool or two. But what's missing? The engineers, the factory workers who once worked right here.
Some other local examples: the Amerock Corporation. Decades ago, it coined its name, combining the words "America" and "Rockford." In February, Amerock, which makes hinges and other hardware for cabinets, announced it will be closing its plant here. And now says it will manufacture products abroad "in low-cost countries," eliminating some 450 jobs from the area.
Textron, one of the world's largest producers of fastening products, announced it will close two of its plants in town. Gone will be 700 more Rockford jobs.
Even high tech, once considered the answer to America's jobs exodus, has not escaped the giant suck of jobs overseas. Cell phone giant Motorola has cut almost 6,000 positions from the area.
LUNDIN: We tend to have a peak and then we tend to have a valley. But the jobs have always come back.
BRANCACCIO: Jon Lundin runs a job training program in Rockford. He's also written a book about the town's industrial history.
LUNDIN: What's different this time is that through global communications, primarily the Internet and other kinds of resource distribution around the world, a lot of these jobs have, have located elsewhere. Or they've simply been eliminated through automation. We don't need them. You can, you can get the same thing done with a lower cost worker in China for like a tenth of what we pay here, then it's going to go there.
BRANCACCIO: In fact, the average hourly wage for manufacturing in China is less than one dollar per hour. In Mexico, it's just over two dollars per hour. Compare that to the U.S., where workers earn on average more than $21 per hour in manufacturing.
LUNDIN: Multinationals look at the globe and will look at the best opportunities for a dollar return. And that's what they're paid to do.
BRANCACCIO: As big companies send more work abroad to where labor is undeniably cheaper, the smaller, local manufacturers that supply these bigger companies also lose business. That's another reason why it isn't just blue collar workers talking about job loss any more.
In 1996, Judy Pike took over a small manufacturing business, Acme Grinding. Just down the street from the Sunrise.
PIKE: A small business owner is sort of like being the head of the family. I mean you cry with them when people die, you celebrate when their children born.
BRANCACCIO: Pike employed 40 people. But four years ago, she found herself faced with a crisis. Her biggest client, Textron, cut back the work it gave her company. And Pike says she had to go into savings to keep the business afloat. She says many other manufacturers here have faced the same choices.
PIKE: You mortgage your house. You, you know, you take your 401Ks and your retirements. There's a lot of people in this town who are struggling who have done that. I mean they have wiped out their retirement. And it's a sad situation.
BRANCACCIO: She says after looking over her financial books, she knew she had to lay off most of her people. Then last December came the day she dreaded.
PIKE: The day that I had to make the decision and tell them we were gonna close, it was horrendous. I mean you never seen such tears in your life. And I mean it was like we were all sad for what was happening. It wasn't that, you know, it was like an end of an era. You know, what were we gonna do now?
MANZULLO: We've had over 50 hearings, 50 hearings dealing with manufacturing.
BRANCACCIO: Rockford's representative in Congress is Republican Don Manzullo. As chairman of the House Small Business Committee, he knows American manufacturing is in trouble.
MANZULLO: The first thing that has to be done is that the policymakers, and I'm talking people on both sides of the aisle, whoever's in the White House, have to realize the absolute necessity of maintaining manufacturing in this country. There are some people, David, who believe, "If manufacturing goes, so what. We'll have the service jobs." You can't do that. If you can't farm, if you can't mine, and if you can't manufacture, you become a third world nation.
BRANCACCIO: Manzullo says American multi-nationals are being short-sighted.
MANZULLO: The Chinese think generations. Europeans think generations. That's what we have to do here in America again.
Now, when you think long range like that, as opposed to most American multi-nationals that are forced I say forced to think short range because there's so much emphasis placed upon increasing the value of stock then you end up with a European advantage.
BRANCACCIO: An advantage in Europe and elsewhere around the globe, he says, that comes from companies and banks that take a long-term view of investment… profits and employment that stretch over generations.
An example: the Italian company that bought Rockford manufacturing heavyweight Ingersoll machine tools, after Ingersoll went bankrupt.
Tino Oldani is the new president and CEO. He intends to turn a profit while keeping jobs right here in Rockford, citing the community's hard-working and skilled labor force.
OLDANI: We attribute different values to a company. We look into a company as a potential growth of increase for the equity, and not a short-term investment where we do something and two years from now we run away with a lot of money.
BRANCACCIO: Like other business owners we spoke with in Rockford, Oldani is critical of how American multi-nationals operate.
OLDANI: They are not looking at adding skilled people. People is a head count. They are no, they are not a Joe, or Larry or a Brian, they are a head count. If you look in that way and you don't value the people that they are working for you and your company, you are taking these jobs away, you are outsourcing, you're going to China. You're going to Mexico.
ERIC ANDERBERG: That's what's impacting communities like Rockford right now. It's not because we're not productive or we're not efficient enough to produce things in this country, it's just price. Cheap labor. How much profit can I make in this company? That's what the large corporations are doing.
BRANCACCIO: And what's the American worker to do? When you look closely at the jobs that are being created these days here in the U.S., you see more often than not that they pay less and offer fewer, if any, benefits.
ERIC ANDERBERG: You know what troubles me today, a lot of the youth today… some of them think making a living is working at Home Depot during the day and delivering Domino's Pizza at night.
That's not making a living. That's getting by.
BRANCACCIO: In fact, in 48 out of the 50 states, high-wage jobs, in industries like manufacturing, are being replaced by low-wage ones, such as in the service industry. And that kind of work pays, on average, 21 percent less. It's worse in Illinois, where new jobs on average pay 34 percent less.
LUNDIN: I think this, this wonderful middle class economy that we had, the promise of American life that anybody at the bottom of the ladder could climb to the top if they simply had the skills and the will to do it and luck, I don't know that it's there anymore. The middle rungs are going and we're continually pushing the skill levels up. But we're not bringing along the people at the bottom.
BRANCACCIO: Many in Rockford's business community fear Washington just doesn't get it. The Anderbergs are Republicans who support the President, but they believe America's trade policy is designed to help large multi-national corporations at the expense of small companies like theirs.
MALCOLM ANDERBERG: As small business people, the good majority of us, we don't have the time or the money to go to Washington to lobby for what we want or what needs to be done.
We would like to see what's in the best interest of all America, not for just the people who have the money to lobby to get their issues in front all the time.
BRANCACCIO: Case in point, tax cuts. They've been wildly cheered by big business. But just listen to these owners of smaller companies.
BRANCACCIO: Well, a good businessman like yourself must applaud the President's efforts to lower taxes that we've seen in the last couple of years.
BORTOLI: You know, in our heydays we paid taxes like nobody's business. Lots and lots of taxes. That means you were making good money. But you've got to be profitable to be able to pay taxes. So cutting the tax rate doesn't do you any good unless you're profitable.
MALCOLM ANDERBERG: In times when I was growing my company I paid taxes every year. I haven't paid taxes for over five years with my small company. I haven't taken a paycheck in two years myself personally. Because to keep my company going, to keep my sons working and to keep my employees employed. And that's the truth, and that's a fact.
BRANCACCIO: Another fact: as large manufacturers send work overseas and small manufacturers have to lay people off, the whole town's economy suffers. An example: the Sunrise Restaurant. Shamil Asani is the restaurant's manager.
ASANI: Last 2 years, actually year and a half, I'm doing very, very, very slow business than I used to do. Almost 30 to 40 percent decrease from the previous 2 years.
I used to have 2 managers. I let them both go. I let 2 cooks go, 2 dishwashers, 1 busboy and 5 waitresses.
BRANCACCIO: It's a vicious cycle. Just ask one of the waitresses, Elaine Peters. Her husband's trucking business depends on shipping some of the products manufactured in Rockford.
PETERS: When these companies and manufacturers all close they have nothing more to ship which affects his revenue and income that we expected to have this year.
It just goes by the wayside instantly. And all of the sudden your income that you thought you had is down by more than half and you go into your savings. And you thank God that there is an income coming in. And that I have this job.
BRANCACCIO: There have been signs this year in Rockford that the job market is improving. Some employers here have told us hiring is up slightly.
But even the President, on that recent campaign swing through the hard-hit Midwest, acknowledges the pain.
PRESIDENT BUSH [Michigan, 5/3/04]: There are workers who are concerned about their jobs. I understand that. I understand that. Our economy is in a time of transition. And if you're the one going through transition, it's not an easy experience.
BRANCACCIO: Judy Pike voted for Bush in 2000, and will likely do so again. Even so…
PIKE: You know, I wish he would really come out here and see 12,000 people out of work, and what the heck are they gonna do? I mean, what are these educated trained 12,000 people going to do?
BRANCACCIO: People like Thomas Gabel, one of approximately 450 workers who will be losing their jobs when Amerock shuts down production here.
GABEL: I don't know what my future is going to be. In 6 months from now, a year from now, I have no clue what I'm going to be doing. And I'm scared. I'm really scared.
BRANCACCIO: That's what blue-collar workers have been saying for years. Now increasingly, their employers are saying it, as well.
BORTOLI: The better jobs that this so called global economy is gonna create have yet to materialize here in the United States. And I'm not sure whether an accountant would be a good job because you can get your accounting work done in India.
I'm not sure whether a programming job would be a good job because that can be done in India. Manufacturing engineer would go to China.
Where are these better jobs that we're supposed to get? And nobody's been able to explain that to me.
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