Click on any square, then click on the matching song (or product). When you're right, interesting facts appear in this area. If a guess isn't quite right, you can try again!
The Who 1967
Hummer H2 2004
Baby boomers can certainly afford to buy the Hummer H2s. But the song is a truly bizarre choice of marketing vehicle: John Townsend's lyrics are about his memories of a seaside pedophile.
The Beatles 1968
NIKE Shoes 1987
Nike pays $250,000 (to singer Michael Jackson and Capitol/EMI) for the rights to use Revolution in their ads. It is the first Beatles song to appear in TV ads; a handful of others follow much later.
Jimi Hendrix Experience 1967
On a surreal street, a boy chooses guitar-and-Pepsi, over accordion-and-Coke. When the boy is revealed as young Jimi Hendrix, a few bars of music play. A highly unusual example of restraint.
The Jefferson Airplane 1969
An odd-couple mix of do-it-yourself trading and activist anthem. Observing the sellout, one observer despairs, "Do we need any further proof that the 60's failed and capitalism has prevailed?"
THE WEIGHT (Take a load off, Fannie)
The Band 1968
Cingular Wireless 2004
Cingular's best customers are far too young to draw any marketing insight from this choice of music-unless they heard this freedom-anthem in the film Easy Rider or subsequent soundtracks.
I GOT YOU (I Feel Good)
James Brown 1966
A perennial favorite of advertisers around the world, I Got You is a highlight of commercials for everything from yogurt to healthcare, car parts to frozen food�and yes, Senokot Laxatives.
BE MY BABY
The Ronettes 1963
Aimed at the baby-boomer age group, this ad pairs a gold-record hit with images of mature, affectionate couples. Aired during Super Bowl XXXIX, the ad promotes a drug for erectile dysfunction.
Creedence Clearwater Revival 1969
Wrangler Jeans 2001
Anti-war and anti-government, it's an odd choice for patriotic ads by Wrangler Jeans. As often happens, the song was edited to remove lyrics that are incompatible with the sales message.
You matched all the pairs and revealed this picture of the ultimate '60s icon. Graphic artist Harvey Ball invented the happy-face in '63-but didn't protect his legal rights. Today the yellow smile is a favored (copyright-free) advertising icon for Wal-Mart and many others.