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About PBS KIDS

Our Mission

PBS KIDS believes the world is full of possibilities, and so is every child. As the number one educational media brand for kids, PBS KIDS helps children ages 2 to 8 learn lessons that last a lifetime. Through media and community-based programs, PBS KIDS wants children to see themselves uniquely reflected and celebrated in lovable, diverse characters who serve as positive role models. PBS KIDS also want kids to explore their feelings and discover new adventures along the way.

From birth to 5 90 percent of brain development occurs.
PBS KIDS is the #1 educational media brand for children.

Our Approach

All children deserve the chance to reach their full potential. That’s why PBS KIDS aims to support learning for young children across America. PBS KIDS and local stations across the country support the entire ecosystem in which children learn and grow – including the grown-ups in children’s lives - providing resources accessible anytime and anywhere. This community-based approach is grounded in research that shows that when parents or teachers are engaged, kids’ learning outcomes improve.

PBS’ nearly 350 member stations are locally owned and operated, and are dedicated to meeting the needs of their communities. PBS stations engage families and educators through high-quality content — and so much more. From outreach initiatives to local programs, stations are trusted education partners in their communities.

The Learning Ecosystem.

Our Work

Young children need a variety of academic and life skills to succeed inside and outside the classroom. That’s why PBS KIDS has a whole-child approach, offering media that supports key developmental areas — from communication and critical thinking skills to literacy and STEM (science, technology, engineering and math) learning.

When it comes to developing shows and game experiences for children, PBS KIDS starts with their needs, then works with advisors and award-winning producers to develop content that addresses them. Throughout the process, research ensures that PBS KIDS shows, games and activities are developmentally appropriate, safe and effective learning tools.

88% of parents say: PBS KIDS models positive social and emotional behaviors for children.
PBS KIDS Shows and Curriculum.

Our Impact

Because every child deserves access to high-quality educational opportunities, PBS KIDS is available for free across America. Our mission is to spark learning for all kids – especially those who need the most support. Research demonstrates that PBS KIDS content moves the needle in helping children build the skills they need to succeed in school and life.

PBS Stations are #1 in reaching: Children ages 2-8 in low income homes, moms of young children, moms of young children in low income homes, Hispanic moms of young children.
PBS KIDS Channel is available to 95% of U.S. TV households.
Research demonstrates that PBS KIDS multiplatform content helps prepare children for Kindergarten.
Children who watched Super Why! scored 46% higher on standardized tests.
Children who used media content from Peg + Cat showed improvement in critical math areas.
After engaging with Odd Squad children's average scores on post-tests for the following math skills: skip counting (25%), simple addition and subtraction (12%), and pattern recognition (7%).
Children who watched Daniel Tiger's Neighborhood and parents who regularly discussed with them demonstrated greater empathy.

Awards

PBS KIDS, the number-one educational media brand for children, is frequently recognized as a leader in children’s multiplatform content. In the past year, PBS KIDS has been recognized with the following awards.

  • 2 Webbys, including “Best Streaming Video Mobile Site/App” for PBS KIDS Video
  • 1 Kidscreen Award – pbskids.org was named “Best Channel Website”
  • 1 SIIA CODiE, for PBS LearningMedia
  • 6 Parents' Choice Awards, including gold awards for DANIEL TIGER'S NEIGHBORHOOD, ODD SQUAD and PEG + CAT; 2 wins for the PBS KIDS Playtime Pad, in the Toy category and “TechKnow Cool” Holiday Gift Guide; and an award for the PBS KIDS Plug & Play in the toy category
  • 1 Toy Buzz’s Top Toys For Christmas winner for the PBS KIDS Plug & Play
  • 2 NAPPA Awards – 1 for the PBS KIDS 100 Words for Toddlers book and 1 for the PBS KIDS Turn the Key: Around the World book
  • 2 Tillywig Awards – 1 for the PBS KIDS 100 Words for Toddlers book and 1 for the PBS KIDS Turn the Key: Around the World book
  • 1 Family Choice Award, for the PBS KIDS Look and Learn Insects activity kit

Contact Information

Please visit help.pbs.org for answers to the most common questions.

Have a question or comment about PBS KIDS? Write PBS’ Audience Services department. (Please note that due to staffing limitations, we are unable to respond to inquiries that are addressed by help.pbs.org.)

Are you a reporter with a press inquiry?

Contact:

Lubna Abuulbah

Senior Director, PBS KIDS Communications

labuulbah@pbs.org


Kayla Springer

Associate Director, PBS KIDS Communications

kmpsringer@pbs.org

Are you a producer interested in producing programming for PBS KIDS?

Please visit Producing for PBS for more information.

Where to Find PBS KIDS

PBS KIDS is available on television daily on PBS stations’ primary channels, and on an additional 24/7 PBS KIDS channel in most markets. Find your local PBS member station here to learn more.

Watch, play and learn anytime on pbskids.org.

Download PBS KIDS apps to take your child’s favorite characters, videos and games on the go.

Watch clips and full episodes of PBS KIDS shows for free anytime on Roku, Apple TV, Amazon Fire TV, Android TV and Chromecast.

For products from the number-one educational media brand for children, visit PBS KIDS Shop.

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