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The Electric Company is a TV show, an online destination and a community outreach experience that offers 6-9 year old children a hip portal into the world of literacy. This reinvention of the classic 70's show continues its' predecessor's aim of being at the edge of cool by drawing on animation, comedic styles, hip music and celebrities of today. The backbone of the project remains literacy with a curriculum of vocabulary, phonics and comprehension of connected text.

In each episode, The Electric Company is called upon to solve a problem created by a naughty group of neighborhood Pranksters. In every instance, the Company prevails with the power of their words. While the stories can be fantastical, each episode follows a wildly creative logic that often results in the characters breaking into song.