Aviva Goldfarb is author and founder of The Six O'Clock Scramble®, a seasonal online weekly menu planner and cookbook (St. Martin's Press, 2006). She has just released a new cookbook, SOS! The Six O'Clock Scramble to the Rescue: Earth-Friendly, Kid-Pleasing Dinners for Busy Families.
Aviva is regularly quoted in popular online and print Family and Health publications. She is an advocate for healthy families, actively working with national nonprofit organizations and with parents to improve nutrition.