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What comes up for me is like I'm in junior high school again and the middle class kids are laughing at my clothes and they're looking at my sandwich and they're saying, 'What's that?' And it's that kind of feeling I think that the people in the neighborhood think they're going to get — that these people are going to be looking down their nose at them and they're eating white bread.
—Oak LoGalbo, Artist

Sometimes it's the humblest, everyday things which display what class you are. Take the kind of bread you eat: even though Americans 5 to 1 prefer white bread, whole wheat has the greater cachet, and tends to be consumed by more highly-educated people. What seems like an amusing statistic, however, can have great repercussions, as we learn in a visit to a town where foods like seitan and tofu have never gone out of style. In Burlington, low income folks are at war with upper middle-class counter-cultureites over who will build the new downtown grocery. Will it be Shaw's, a national chain of supermarkets, or the Onion River Co-op, a smaller, community-based health food store? While the Co-op promises that it will accommodate the tastes of the masses, many Burlingtonians are suspicious of a place they consider too expensive and judgmental of those who opt for Wonder Bread, cigarettes, and red meat. People Like Us listens in on the acrimonious class-conscious debates, and imparts some lessons on which classes wield cultural and political power in America today.

Joe's tour