Partner Toolkit

Armadillo will have its premiere broadcast on PBS on Tuesday, August 30 at 10 PM. (check local listings)
Embed the Trailer on Your Site

Tip: All you have to do is hit the play button. Then roll your mouse over the video screen, click on the “Embed” button in the upper left hand corner, copy the code and paste it into the HTML of your blog or web page where you want the trailer to appear. If you would like to adjust the size of the video window, just change the height and width dimensions within the code. If you have any questions about embedding video or anything else on this page, please email us at events {at}

Download the Movie Poster

Print out the Armadillo poster with the POV airdate and hang it on the wall of your dorm room, cubicle, break room, food co-op bulletin board, refrigerator door… or wherever! Show your support for Armadillo.

Host a Sneak Preview Screening
If you are a community organizer, high school, after school, college or ESL teacher, young person using media to reach your peers or a PBS station employee interested in planning free screenings in your community, please sign up with POV’s Community Network and we’ll loan you a copy of the film (for free!) along with a toolkit including a facilitators guide. Organize it »

Have you successfully led an event? We would love to hear about it, and post links to blog posts, pictures, etc.
Let us know »

Send Out a Reminder Email
Remind your friends, family or organization members to watch Armadillo on PBS on August 30, 2011! Use this template to send out your own stylish email announcement.

Sign Up for a Reminder
We will send you an email reminder the week before the PBS broadcast premiere. Forward to your friends, family or organization members as a reminder to watch Armadillo on PBS on August 30, 2011! Sign Up »

Download the Press Release
Download the Press Release from our online pressroom.

“Like” Us on Facebook
Show your love for POV and Armadillo and “like” us on your Facebook profile and let your friends know that you’ll be watching by RSVPing to our Facebook event, too.

You can also post the Armadillo trailer on your Facebook profile by linking to this URL: Tell all your friends to watch the film August 30!

Tweet About It
Follow POV (@povdocs) on Twitter and get updates sent directly to your cellphone. We’ll keep you up-to-date with the latest information about the film, critical reviews, special activities and exclusive video clips.

And if you want to tweet about Armadillo to your followers, make sure to include @povdocs so we can track your tweets! We’ve even whipped up some sample tweets for you below.

  • One of the most dramatic & candid accounts of combat to come out of Afghanistan. Watch #ARMADILLO @PBS 8/30.
  • Cannes Film Festival Star #ARMADILLO premieres @PBS 8/30, 10PM. Don’t miss it! @DenmarkinUSA
  • The Afghanistan war documentary that shocked Denmark. Host a sneak preview before @PBS broadcast.
  • “Real-life version of what a hurt locker is really about” @THR. Watch #ARMADILLO @PBS 8/30
  • “The moral uncertainty of war is conveyed with devastating effect” @guardian. #ARMADILLO on @PBS, 8/30.
  • “…An astonishing mixture of lyricism, acute observation and gut-wrenching immediacy”. @guardian #ARMADILLO on @PBS, 8/30.

Please tell your friends about Armadillo by sharing this page. Thanks for your support!