Vote for POV and Food, Inc.

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Youtopia Logo

We just applied for a Youtopia Grant, which is a grant that is open to both socially-responsible business and non-profit organizations, providing up to $30,000 worth of Free Range’s design and/or strategic services. The twist? Unlike most grants, this one is being crowd sourced! Votes decide the top 50 finalists, and then Free Range picks the 2 winners. What do you say? Want to head over to their site and vote for POV?

POV will be airing Food, Inc. in 2010, and the idea we proposed for the Youtopia Grant is to create an interactive feature called “What Are You Bringing to the Table?”

When thinking “What’s for dinner?”, we often think only of our immediate needs — what’s cheapest, fastest, tastiest and easiest. For “What Are You Bringing to the Table?”, we wanted to create a feature where users can choose where they will get dinner from a range of options — including a fast food restaurant, a grocery store and a farmer’s market, and then, get to see both the short and long term consequences of their choices. So they’d get to compare their dinner options in terms of: price point, ecological footprint, preparation time, ingredients and health effects. They’d also get to access recipes, tips, printable coupons and more.

We’re pretty excited about this idea, and think it’s a great way to show that the choice of what to have dinner — which we all have to make everyday — is more complex than we might at first realize. What do you think? Will you vote for us over at Youtopia?

Ruiyan Xu
Ruiyan Xu
Former POVer Ruiyan Xu worked on developing and producing materials for POV's website. Before coming to POV, she worked in the Interactive and Broadband department at Channel Thirteen/WNET. Ruiyan was born in Shanghai and graduated from Brown University with a B.A. in Modern Culture and Media.
  • Monica

    FOREIGNID: 22673
    As I was returning from work today I meet a man on the bus who asked me “Do you work-out?”. I responded “yes”. I asked him “Why”. He responded “You look like it and I saw you the other day and you looked like and instructor of some sort”. I said “As a matter-of-fact, that is what I do for a living” We began talking about the obestity issue in America, fast-food, excercise, diseases linked to being over-weight,etc. He asked me if I had seen the movies Food, Inc. The man seemed compeled and disgusted by the movie and told me I should watch it. As soon as I came home I began to research the film and came upon the interview on “Now” with Kenner. I would simply like to know one thing: “How can I help?”