2008: Barack Obama
American Stories, American Solutions
Director: Davis Guggenheim
Davis Guggenheim (son of Charles Guggenheim, the political campaign ad pioneer and documentary filmmaker) first worked with the Obama campaign for this 30-minute infomercial. It aired on all the major networks a few days before the November 2008 election. The film highlights the 2008 financial meltdown and points its finger at outgoing President George W. Bush and eight years of failed policies. It weaves Obama’s anticipated policies — tax breaks for the middle class, healthcare reform — with personal anecdotes of families that have struggled through the crisis.
The film drew mixed response, but it was a ratings success. According to Neilsen, American Stories, American Solutions was seen in 22 percent of households.