We just applied for a Youtopia Grant, which is a grant that is open to both socially-responsible business and non-profit organizations, providing up to $30,000 worth of Free Range’s design and/or strategic services. The twist? Unlike most grants, this one is being crowd sourced! Votes decide the top 50 finalists, and then Free Range picks the 2 winners. What do you say? Want to head over to their site and vote for POV?
POV will be airing Food, Inc. in 2010, and the idea we proposed for the Youtopia Grant is to create an interactive feature called “What Are You Bringing to the Table?”
When thinking “What’s for dinner?”, we often think only of our immediate needs — what’s cheapest, fastest, tastiest and easiest. For “What Are You Bringing to the Table?”, we wanted to create a feature where users can choose where they will get dinner from a range of options — including a fast food restaurant, a grocery store and a farmer’s market, and then, get to see both the short and long term consequences of their choices. So they’d get to compare their dinner options in terms of: price point, ecological footprint, preparation time, ingredients and health effects. They’d also get to access recipes, tips, printable coupons and more.
We’re pretty excited about this idea, and think it’s a great way to show that the choice of what to have dinner — which we all have to make everyday — is more complex than we might at first realize. What do you think? Will you vote for us over at Youtopia?