1992: Bill Clinton
The Man from Hope
Director: Jeffrey Tuchman
“Hope” may have been emblemized in Shepard Fairey’s 2008 poster for presidential candidate Barack Obama, but it was also a prominent word for Gov. Bill Clinton (born in Hope, Arkansas), whose popular campaign video ended with the metaphor, “I still believe in a place called Hope.”
The video played many times in the Fall of 1992 on national cable networks and included a phone number at the end that viewers could call to receive a copy of Clinton’s economic plan.
The film attempted to counter images of Clinton as an “elitist politician” by showing him as a small-town, hard-working man who had been an effective governor in Arkansas.