1992: Bill Clinton

Democratic Nominee

The Man from Hope
Director: Jeffrey Tuchman

“Hope” may have been emblemized in Shepard Fairey’s 2008 poster for presidential candidate Barack Obama, but it was also a prominent word for Gov. Bill Clinton (born in Hope, Arkansas), whose popular campaign video ended with the metaphor, “I still believe in a place called Hope.”

The video played many times in the Fall of 1992 on national cable networks and included a phone number at the end that viewers could call to receive a copy of Clinton’s economic plan.

The film attempted to counter images of Clinton as an “elitist politician” by showing him as a small-town, hard-working man who had been an effective governor in Arkansas.

Result: Elected.

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Kapish Singla is a Winter 2012 intern with POV Digital. He has previously interned at Cinereach and Rooftop Films. He holds a bachelor's degree from Wesleyan University in anthropology.