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“Supply Chain” of Underage Girls and Their Unwitting Families Stretches from Russia to Japan to the United States

Produced in Association with American Documentary | POV

“A haunted glimpse into exploited youth.”
—John Anderson, Variety

The distance from Novosibirsk Oblast in Russian Siberia to Tokyo, Japan is about 3,000 air miles, not so far in today’s jet-paced, globalized world. For Ashley Arbaugh, a former model and now a scout who specializes in the young Russian models much prized by Japan’s fashion industry, it’s a regular commute. However, as shown in the riveting new documentary Girl Model, for the girls recruited by Ashley it is a much longer journey.

Typically from poor villages and often as young as 12 or 13 (though passed off as 15 by their agencies), girls like Nadya Vall experience a dizzying leap from country to city, from loving families to cold business and from naive hopes to adult realities. Through Nadya and Ashley’s intertwined stories, Girl Model takes a rare, inside look at the insatiable global market for fashion-driven images of youth, and the legal yet poorly regulated industry that makes untold wealth from meeting that demand.

A. Sabin and David Redmon’s Girl Model has its national broadcast premiere on Sunday, March 24, 2013, at 10 p.m. on PBS (check local listings) as a special presentation closing the 25th season of the award-winning POV (Point of View) series. The broadcast will also include two StoryCorps Animated Shorts– Sunday at Rocco’s and To R.P. Salazar, with Love. American television’s longest-running independent documentary series, POV is the winner of 32 Emmy Awards® and two International Documentary Association Awards for Best Continuing Series.

In Girl Model, Ashley is a link in the supply chain that provides Siberian models to the Japanese fashion market — where a pre-adolescent, doe-eyed “Russian look” is all the rage. On behalf of Noah, Russia’s largest scouting agency, she attends makeshift rural beauty pageants, where girls, usually accompanied by anxious parents hoping for better futures for their families, compete in droves for modeling contracts. Each of Ashley’s recruits gets a ticket to Tokyo, where she will work for one of Japan’s biggest modeling agencies, and a contract that guarantees her a minimum amount of photo shoots and money and a shot at a big-time modeling career. It’s a girl’s dream come true — or is it?

A 13-year-old, self-described “gray mouse” of a country girl, Nadya is as incredulous as she is excited at being chosen an “Elite Star” by Ashley. Her contract promises at least two modeling jobs and $8,000 at the end of her term — a substantial sum for a village girl and her family. But even before her departure to Japan, there are hints of a more troubling reality. The pageant hosts mention “grace, good communications skills [and] good manners,” while Ashley notes that she is looking for a “quite specific” physical type, with the right measurements, skin, hair, eyes and, of course, “young is very important. . . . They love skinny girls in Japan and she [Nadya] has a fresh young face.”

Nadya arrives at the Tokyo airport, but no one is there to greet her. She is eventually delivered to the care of the Switch Agency, and her dreams of a glamorous modeling career begin to unravel. The travails of Nadya and her roommate, Madlen, with whom she shares a tiny apartment and a series of photo shoots and auditions, form the heart-wrenching core of Girl Model. The auditions yield some work, but the girls never receive any pay or copies of the ads that use their photos — despite being told all the while that building their portfolios is the most important thing they can do in Japan.

Worst of all, beyond ferrying Nadya and others to their appointments, Switch’s care turns out to be no care at all. Left to fend for themselves, the girls, who speak neither Japanese nor English, feel increasingly lost, homesick, tired and even hungry. Because the agency charges the girls for photos and they have to pay their own way in expensive Tokyo, they also find themselves in debt.

In one of Girl Model‘s more chilling scenes, a Switch agent, while caught in traffic, is asked how it is that Noah, Switch and recruiters like Ashley can profit from girls who apparently don’t make money and even end up in debt. “From new faces I think we can’t make money,” he says. “They can get their, like, experiences; that is all.”

Nadya’s roommate, Madlen, purposely binges in order to invoke the clause in her contract that dictates that if she gains one centimeter in her waist, hips or bust, she’ll be sent home. She leaves having racked up two centimeters in her waist and $2,200 in debt to Switch. When Nadya finishes her contract, she owes Switch $2,700 — a far cry from the “minimum” $8,000 in earnings she was promised. Before leaving Tokyo, she finally finds a magazine with a picture of herself (her lovely face half-hidden by an oversized black wig) and purchases copies with her own meager funds.

Ashley reflects the economic and moral ambiguities of the industry. A young model herself in the 1990s, she provides remarkably candid commentary on her current work, which is juxtaposed with excerpts from the video diary she kept as an unhappy and disillusioned young model. From the minimalist house in Connecticut that she bought with modeling money when she was only 23, Ashley notes the irony of her situation — the industry that she said she despised has now claimed her, and she is putting young women in the same situation. “I was the person that hated this business more than anybody,” she says, “and now I’m 15 years into it.” She admits that the young women she signs don’t fully comprehend their own relationships with her — is she a friend, a parent figure, an employer or something else altogether?

Ashley’s inner conflicts about her future — sharpened by unexpected surgery for removal of a growth that is making her own waist expand — are stark testimony to the fashion industry’s economic and psychological hold on millions of people. “I would be happy to be four months pregnant with a healthy thing, but this is just something that’s growing for no reason,” she says. “I want a baby because that’s what I am born to do. . . . Hopefully [it] could travel with me to Russia. So when I go to have a baby I will, like, decide which date and just go and have the same operation that I just had.”

As the film closes, Ashley sets off on another round of auditions in Siberia, making the same promises that were made to Nadya about the guaranteed success of models in Japan to a fresh group of hopeful girls and their mothers. The film reveals complicated truths about the world of modeling, the relationships between wealthier and poorer nations and a seemingly insatiable craving for young girls in many different societies.

Girl Model puts the lie to the glamorous portrayal of modeling provided by reality television programs and the glitzy images on the covers of high-fashion magazines. Instead, this poetic film lays bare for viewers a modeling industry rife with Ashleys and Nadyas, mirror images of exploitation and uncertainty.

Young girls like Nadya — often treated by the industry and its players as pawns or products rather than people — and their families struggle to determine who can be trusted and where modeling work might lead. “Our intended audience is younger girls, people interested in modeling,” say filmmakers A. Sabin and David Redmon. “Girl Model shows what’s usually cut out of those reality shows.”

“We wanted to show that when 12- to 15-year-old girls are placed inside a marketplace that treats them as disposable goods, there’s infinite potential for the situation to go awry,” says Redmon. “We were producing the film in a constant gray area.”

“This is the first time we made a film where the idea came to us from a primary subject,” adds Sabin. “I was approached by Ashley Arbaugh, the recruiter in Girl Model. After long conversations we decided that this was a story that needed to be told.”

Girl Model is a production of Carnivalesque Films, Inc. in association with American Documentary | POV.

About the Filmmakers:
David Redmon and A. Sabin have produced, directed, edited and photographed seven feature documentaries: Mardi Gras: Made in China (2005), Kamp Katrina (2007), Intimidad (2008), Invisible Girlfriend (2009), Girl Model (2011) Downeast (2012) and Kingdom of Animal (2012). Their intimate and intricately crafted documentaries have won a variety of film festival awards, and their work has aired on television stations throughout the world. Redmon received his Ph.D. in sociology from the University at Albany-State University of New York and is a former Radcliffe Fellow at Harvard University. Sabin received her bachelor’s degree in art history from the Pratt Institute.

Co-directors/Co-producers:David Redmon, A. Sabin
Cinematographers:David Redmon, A. Sabin
Editors:David Redmon, A. Sabin, Darius Marder, Alan Canant
Original Music:Matthew Dougherty, Eric Taxier
Running Time:86:46

Awards and Festivals:

  • POV | Alpha Cine Award, 2011
  • Marc’Aurelio Award for Best Documentary and ENEL Cuore Award, Rome International Film Festival, 2011
  • Toronto International Film Festival, 2011
  • International Documentary Film Festival Amsterdam, 2011
  • Full Frame Documentary Film Festival, 2012
  • SXSW Film Festival, 2012
  • Stranger than Fiction, 2012
  • Docaviv International Film Festival, 2012
  • Göteborg International Film Festival, 2012
  • One World International Human Rights Documentary Film Festival, 2012

For a full list of screenings, visit

StoryCorps Animated Shorts, funded by the Corporation for Public Broadcasting, feature the stories of everyday people, told in their own voices. StoryCorps is a nonprofit oral-history project that has recorded the stories of more than 40,000 people from all walks of life. Every Friday, millions of listeners tune in to NPR’s Morning Edition to listen to StoryCorps’ weekly broadcast. The Rauch Brothers bring the best-loved radio stories to animated life for POV.

To R. P. Salazar, with Love — In 2007, Rachel P. Salazar and Ruben P. Salazar were living 9,000 miles apart and completely unaware of each other’s existence. But when an email meant for Rachel accidentally went to Ruben, it wasn’t long before an ordinary mistake began to look like an extraordinary stroke of luck.

Sunday at Rocco’s — Nicholas Petron’s grandfather, Rocco Galasso, moved to New York City from Italy with the hopes of making a better life. For 18 years, Rocco served as owner and superintendent of an apartment building where much of his family resided–until they were given notice that the building faced demolition. As Nick remembers, that’s when everything changed.

StoryCorps Credits: Producers: Lizzie Jacobs and Mike Rauch; Directors: Mike and Tim Rauch; Animator: Tim Rauch.

POV Series Credits:
Executive Producer:Simon Kilmurry
Co-Executive Producer:Cynthia López
Vice President, Programming and Production:Chris White
Series Producer:Yance Ford
Coordinating Producer:Andrew Catauro

Produced by American Documentary, Inc. and now in its 25th season on PBS, the award-winning POV series is the longest-running showcase on American television to feature the work of today’s best independent documentary filmmakers. Airing June through October with primetime specials during the year, POV has brought more than 325 acclaimed documentaries to millions nationwide and has a Webby Award-winning online series, POV’s Borders. Since 1988, POV has pioneered the art of presentation and outreach using independent nonfiction media to build new communities in conversation about today’s most pressing social issues. Visit

Major funding for POV is provided by PBS, The John D. and Catherine T. MacArthur Foundation, National Endowment for the Arts, New York State Council on the Arts, New York City Department of Cultural Affairs, the desJardins/Blachman Fund and public television viewers. Funding for POV’s Diverse Voices Project is provided by the Corporation for Public Broadcasting. Special support provided by the Academy of Motion Picture Arts and Sciences. POV is presented by a consortium of public television stations, including KQED San Francisco, WGBH Boston and THIRTEEN in association with WNET.ORG.

American Documentary, Inc. (AmDoc) is a multimedia company dedicated to creating, identifying and presenting contemporary stories that express opinions and perspectives rarely featured in mainstream media outlets. AmDoc is a catalyst for public culture, developing collaborative strategic engagement activities around socially relevant content on television, online and in community settings. These activities are designed to trigger action, from dialogue and feedback to educational opportunities and community participation.

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Produced by American Documentary, Inc., POV is public television’s premier showcase for nonfiction films. Since 1988, POV has been the home for the world’s boldest contemporary filmmakers, celebrating intriguing personal stories that spark conversation and inspire action. Always an innovator, POV discovers fresh new voices and creates interactive experiences that shine a light on social issues and elevate the art of storytelling. With our documentary broadcasts, original online programming and dynamic community engagement campaigns, we are committed to supporting films that capture the imagination and present diverse perspectives.