Most industry folks try to judge a film purely by what happens between the opening and closing credits -- directors would certainly prefer things that way -- but that's an ideal. Sometimes, we have to look outside the frame.

In a second post in a series on finding an audience for your documentary, Edward J. Delaney looks at how an emphasis on your film's storyline can help you grow your audience beyond a small core of fans.

Edward J. Delaney explains how to use the Pyramid of Audience Interest to define and expand your doc's niche audience.