Illustration of U.S. Flag composed of many people
Gregory Warner
Behind the Mic: Gregory Warner

Radio producer, POV Borders 2004 alum, and near-the-Canadian-border resident Gregory Warner shares his thoughts on reporting on the American identity.

Bar Code Flag
Go Ahead, Tag America!

If America were a brand, what would be its slogan?

  Building the Brand

Introduction: Advertising Democracy: One Movie, One Jazz Tune, One Library At A Time...

In 2002, many balked when President Bush appointed Charlotte Beers, ad exec and "branding queen", to improve America's image overseas. (The job has since been taken over by Karen Hughes.) But the selling of American democracy is not really new — radio producer Gregory Warner charts great (and not-so-great) moments in the history of Advertising Democracy.

Karen Hughes interviewed by Hanim Muhili on TV1 News, Malaysia
Advertising Democracy: One Movie, One Jazz Tune, One Library At A Time...

Follow the ups and downs of efforts to advertise the merits of democracy — starting with Ben Franklin himself.


In the interactive piece, we'll investigate the new industry of nation branding. That's right. Branding. For nation states, branding is a big deal. Countries like Ireland and Estonia are spending big bucks to attract tourism, trade — even allies. Help us come up with a slogan for the U.S. How would you sell America?

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