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Jeff Chang

JEFF CHANG
A Hip-Hop America

I'm the author of Can't Stop Won't Stop: a History of the Hip-Hop Generation, a book about the emergence of those of us born after the baby boomers.


I Recommend...

Websites:

Davey D's Corner
Hip-Hop Music
Pop and Politics
Poplicks
Theme Magazine
Wiretap
 

Books:

Why White Kids Love Hip-Hop by Bakari Kitwana
No Logo by Naomi Klein
Beautiful Losers: Contemporary Art and Street Culture by Aaron Rose and Christian Strike
Translation Nation by Hector Tobar
Hip-Hop Matters by S. Craig Watkins
American Skin by Leon Wynter

Crossing Borders

An Interview with Reginald Hudlin of BET

June 14, 2006

My guest today, Reginald Hudlin, the president of entertainment at BET, has been at the forefront of changing the way America sees itself.

During the early 80s, he and his brother, Warrington, were early champions of Black independent film. After their breakthrough with the hip-hop comedy "House Party," Reggie went on to direct hits like "Boomerang," and underground favorites like "Cosmic Slop." More recently, he helped bring Aaron MacGruder's "The Boondocks" to TV, directed Chris Rock's "Everybody Hates Chris" and "The Bernie Mac Show", and has breathed new life into the classic comic-book character, "Black Panther."

A year ago, he was selected as the chief programming executive at BET, which bills itself as "the leading African American multimedia entertainment company," and charged with creating excitement for a network known mainly for its rap video and comedy shows. He brought in a hip-hopcentric crew to reshape the network, including fellow polymath Nelson George, former Source editor and author Selwyn Seyfu Hinds, and hip-hop journalist/novelist Touré.

Reggie has since greenlit acclaimed reality shows "Season of The Tiger," "Lil Kim: Countdown to Lockdown," and "College Hill," revived the network's news department with edgy shows, "The Chop Up" and "Meet The Faith," and overseen specials on Dave Chappelle, Stanley "Tookie" Williams, and the death of the Notorious B.I.G.

For POV's Borders | American ID, we talked about the changes that have occurred in representations of race in the pop landscape during the hip-hop era.

Chang: Your first movie, "House Party," was actually your graduation thesis film at Harvard. But it took 6 years from graduation to getting the film released in 1989 at Sundance — in other words, almost the entire decade of the 80s. What was the environment then for Black independent film and, more generally, for images of people of color in Hollywood?

Hudlin: I did a short film version of "House Party" as my college thesis. Based on that I wrote a spec script version that New Line picked up and financed as a feature film that debuted in Sundance.

Chang: Certainly the environment has changed a lot since then. What do you think has been the driving factor in the opening of media, advertising, and entertainment to a wider range of images of people of color?

Hudlin: The confluence of unapologetic black cultural expression being sold by a generation of black entrepreneurs who not only connected to the black audience but post-civil rights generation of white kids who wanted their funk uncut.

Chang: You're now the chief executive in charge of programming at BET. What kinds of stories are you now interested in bringing to the world through BET and your own work?

Hudlin: My new job is totally consuming but I have to keep one pure creative outlet, and "Black Panther" is both the least time consuming (compared to a television series or movie) and is a medium that allows me the most radical statements.

As for as my programming goals at BET, it's different from being an individual artist. As a broadcaster, you have to connect with many different constituencies. But the fun is the biggest canvas imaginable — 24 hours a day, seven days a week ... plus DVD and feature film projects. It's hard to sum it up in a phrase — I guess the totality of the black experience?

Chang: There are many complaints that the range of representations of African Americans in the entertainment realm has shrunk again in the past 5 years. Would you agree? What is the importance of having to appeal to "crossover" audiences — i.e., non-Black audiences?

Hudlin: There are more black U.S. Presidents in popular culture than ever before. There are more black doctors in popular culture than ever before. Just on television commercials, I see a wide range of black professionals, homemakers, any number of "positive" images. There are the same number of thugs and prostitutes, but those will always be there.

Crossover is very important, but it should not just be thought of as crossing over to white audiences. We have to compete in the international marketplace, and in the film and television business, what's really holding us back in our difficulty in being accepted in the Pacific Rim, Latin America or Europe. That doesn't mean watering down our culture but it does mean thinking globally.

Older: Moving The Crowd Newer: An Interview with John Jay of Wieden + Kennedy, Part 1

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Comments:

Brad Ding wrote on June 14, 2006 9:20 PM:

I would be curious to know why Mr. Hudlin, who while helping to bring "The Boondocks" to television, it did not come to BET, where he works. An original show like this would have really helped bolster the network's, in my opinion, struggling original series lineup. It also would have brought a "political" edge back to BET, which has been gone for at least five years now.

Quibian Salazar-Moreno wrote on June 18, 2006 10:59 PM:

To answer the last poster's question, I would think that Aaron's continued dissing of BET and Bob Johnson, made it not an option for McGruder or BET.

I really wanted to hear about his stance on the criticism BET gets for its videos and if he was encouraging any change at all on what they show. Believe it or not, if he says "Videos with excessive booty or violence will not get played on BET", but the industry would comply...

jamaa fanaka wrote on June 21, 2006 2:09 PM:

Mr. Hudlin says that Spike Lee's 'She's Gotta Have It' hipped
Hollywood to the commercial viability
of the black independent film. Well,
for the record, my movie, PENITENTIARY, was the most successful independent movie of 1980, both at the box office and in the opinion of critics around the world. Hudlin falls into that ubiquitous 'black hole' of not giving recognition to any black art until after the white media and white society in general has given its imprimatur to it.

Remember, most "siddity" black folks like Hudling were ashamed of the blues before white artists like the Beatles and the Rolling Stones gave the blues its due.

'Nuf sed.

Jamaa Fanaka wrote on October 5, 2007 10:58 PM:

Dear Mr. Chang:

Thanks for having the courage and honesty and integrity to publish my comments, re: the Reginald Hudlin interview. Mr. Hudlin is now President of BET, and I have been told by many aspiring young black filmmakers that it is more difficult for a black filmmaker to get in touch with Mr. Hudlin than it is to contact Steven Spielberg. "White negroes," is what folks call blacks of his ilk.

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Past Entries
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Recently Commented

"I'm thrilled that PBS is hosting Jeff Chang's ongoing project about the crucial topics expressed through the hip hop arts. Over and over I hear the dismay of young people with high ideals about what hip hop can do for expressing their reality and the struggle for justice, who are confronted by the crass commercialism inflicted upon hip hop. I know this program will help some reaffirm the many alternatives that don't make the news."

— Ivor Miller

in response to
Don't Stop the Planet Rock  »

Expand Your Borders
 Can't Stop Won't Stop
Jeff's own website features his blog, excerpts from his award-winning book Can't Stop Won't Stop, and more of his writing.
 National Hip-Hop Political Convention
Find out more about how the hip-hop generation's political activism.
 Hip-Hop Nation
Can hip-hop ignite a fresh wave of black activism?

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