Keith Reinhard

Business and Diplomacy

I am the chairman of DDB Worldwide, one of the largest global advertising network agencies in the world. In 2004, I founded Business for Diplomatic Action, a non-profit that enlists the U.S. business community in actions to improve America's standing in the world.

I Recommend...


Business for Diplomatic Action
World Citizens Guide


The Flight of the Creative Class: The New Global Competition for Talent by Richard Florida
Friendly Fire: Misadventures Abroad and the Making of Anti-America by Julia E. Sweig
The Paradox of American Power – Why the World’s Only Superpower Can’t Go It Alone by Joseph Nye

Crossing Borders

Border Talk Archives: Keith Reinhard

Total Entries: 2

The Myth of the Ugly American

May 31, 2006

Believe it or not, some Americans judge the intelligence of their international partners based on their fluency in English... | MORE...

Link to this entry | 4 Comments . Read and Add Yours »

Business for Diplomatic Action

May 22, 2006

[Americans] were seen as bullies. We were seen as totally self-absorbed... | MORE...

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"U.S. business are responsible for negative images of the U.S. because they're after the bottom line, and they have to keep exploiting people(workers) around the world in order to make the biggest profit possible. The interest of multi-national corporations are always going to be diametrically opposed to the interests of the global working class."

— Sasha

in response to
Business for Diplomatic Action »

Expand Your Borders
 Advertising Democracy
A brief history of America's efforts at public diplomacy, from POV's Borders | American ID.
 Selling the Flag
The Economist asks whether Keith Reinhard can persuade the world to love American business.

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