Keith Reinhard


I am the chairman of DDB Worldwide, one of the largest global advertising agency networks in the world. In 2004, I founded Business for Diplomatic Action, a non-profit that enlists the U.S. business community in actions to improve America's standing in the world.

My background is in the creative side of advertising, and among other campaigns I've worked on is the McDonald's jingle, "You Deserve a Break Today," which in 1999 was voted the No. 1 jingle of all time in Advertising Age's The Century of Advertising. 

As president of Business for Diplomatic Action, I work with American businesses to sensitize Americans to the extent of anti-Americanism today and its implications, transform American attitudes and behaviors, and build new bridges of respect and mutual understanding across cultures and borders.