Bono and Brand Africa
May 26, 2006
Brand Africa, with its simple message of ongoing catastrophe, is promoted with skill, dedication, creativity and vast financial and media resources ... by aid celebrities like Bob Geldof and Bono. | MORE...
Nation Branding
May 3, 2006
Obviously countries aren't soap powder, but just like companies, they depend on their reputation, and must look after it very carefully: it is their most precious asset. | MORE...
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