Documentaries with a point of view

Partner Toolkit

Past and present collide as award-winning filmmaker Natalia Almada brings to life audio recordings she inherited from her grandmother, daughter of Plutarco Elías Calles, a revolutionary general who became Mexico’s president in 1924, in El General. Help spread the word about the film through the following ways.

Embed the YouTube Trailer on Your Site

Promote the Film Online
El General Ad

Let everyone know that El General is premiering on PBS on July 20, 2010 (check local listings) by posting this 300 x 250 pixel ad on your site and linking to the El General website.

All you have to do is copy the HTML code from the text window below and paste it into the HTML of your website or blog where you want the image to appear. If you need any help, or would like to request a different sized logo, please email us at events [at]

Host a Community Screening
If you are a community organizer, high school, after school, college or ESL teacher, young person using media to reach your peers or a PBS station employee interested in planning free screenings in your community, please sign up with POV’s Community Network and we’ll loan you a copy of the film (for free!) along with a toolkit including a facilitators guide. Organize it »

Have you successfully led an event? We would love to hear about it, and post links to blog posts, pictures, etc.
Let us know »

Send Out a Tune-In Email
Remind your friends, family or organization members to watch El General on the POV website from July 21 to September 3! Use this template to send out your own stylish email announcement.

Fan Us on Facebook
Show your love for POV by “fanning” us on your Facebook profile.
You can also post the El General trailer on your Facebook profile by linking to this URL: Tell all your friends to watch the film online!

Tweet About El General
Follow POV on Twitter and get updates sent directly to your cellphone. We’ll keep you up-to-date with the latest information about the film, critical reviews, special activities and exclusive video clips.

And if you want to tweet about El General to your followers, make sure to use the hashtag #elgeneral so we can track your tweets!

Please tell your friends about these ways to participate in promoting El General by emailing them this page.

Thank you for your support!