PBS Premiere: November 28, 2013
Online: Sept. 18, 2014 – Nov. 28, 2017
Nineteen-year-old Noe Rueda grew up on Chicago’s West Side. He is the oldest of four siblings raised by a single mom. As a boy, Noe watched his family struggle and decided to help. Noe told Alex Fernandez, his high school economics teacher, about launching his first business venture — selling discarded cleaning products from a nearby factory.