Documentaries with a point of view

Partner Toolkit

Yoruba Richen’s incisive Promised Land is a look at post-apartheid South Africa and the explosive issue of land. The film follows two black communities as they struggle to reclaim land from white owners, some of whom who have lived there for generations. Amid rising tensions and wavering government policies, the land issue remains South Africa’s “ticking time bomb,” with far-reaching consequences for all sides. Spread the word about the film in the following ways.

Embed the YouTube Trailer on Your Site

Promote the Film Online
Let everyone know that Promised Land will premiere on PBS on July 6, 2010 (check local listings) by posting this 300 x 250 pixel ad on your site and linking to the Promised Land website.

The Promised Land Ad
All you have to do is copy the HTML code from the text window below and paste it into the HTML of your website or blog where you want the image to appear. If you need any help, or would like to request a different sized logo, please email us at events [at]

Host a Community Screening
If you are a community organizer, high school, after school, college or ESL teacher, young person using media to reach your peers or a PBS station employee interested in planning free screenings in your community, please sign up with POV’s Community Network and we’ll loan you a copy of the film (for free!) along with a toolkit including a facilitators guide. Organize it »

Have you successfully led an event? We would love to hear about it, and post links to blog posts, pictures, etc.
Let us know »

Send Out a Tune-In Email
Remind your friends, family or organization members to watch Promised Land on PBS on July 6, 2010! Use this template to send out your own stylish email announcement.

Fan Us on Facebook
Show your love for POV by “liking” us on your Facebook profile.
You can also post the Promised Land trailer on your Facebook profile by linking to this URL: Tell all your friends to watch the film online!

Tweet About Promised Land
Follow POV on Twitter and get updates sent directly to your cellphone. We’ll keep you up-to-date with the latest information about the film, critical reviews, special activities and exclusive video clips.

And if you want to tweet about Promised Land to your followers, make sure to use the hashtag #promisedland so we can track your tweets!

Please tell your friends about these ways to participate in promoting Promised Land by emailing them this page.

Thank you for your support!