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RULE 9: Order of Underwriting Credits

When there is more than one underwriter for a program, underwriters should be credited in descending order of the amount of their grants. Therefore, the underwriter that has made the largest grant should appear first, and each additional grantor should appear in descending order based on the amount of its grant. When two or more underwriters provide grants of identical (or nearly identical) amounts, the order of their names may vary at the will of the producer.

It may be appropriate under certain circumstances to vary the order of the funders in a credit. In those cases, producers should take steps to ensure appropriate identification and avoid any confusion between major and minor funders. Note that the terms "major" and "minor" are imprecise and subject to interpretation.


PBS Production Guidelines
*PBS National Program Funding Standards and Practices
*PBS Guidelines for On-Air Announcements Promoting Program-Related Goods and Services




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