PBS Red Book: Interactive Content Announcement Clearance Form

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INTERACTIVE CONTENT ANNOUNCEMENT CLEARANCE FORM

This form must be completed AT LEAST 8 WEEKS PRIOR TO THE FIRST DAY OF THE MONTH OF BROADCAST for all programs/series. See the "ONLINE AND ENHANCED TV" section of the PBS Red Book for guidelines related to on-air promotion of interactive content.

A. GENERAL PROGRAM INFORMATION
Series/Program Title: ________________________________________________
Number of Episodes: ________________________________________________
Program Length(s): ________________________________________________
Scheduled Air Date(s): ________________________________________________
Production Entity(s): ________________________________________________
Presenter(s): ________________________________________________
Contact Person: ________________________________________________
Phone: ________________________________________________
E-mail: ________________________________________________

What type(s) of on-air announcements will be included within this program? Check all that apply:

  • A web site on-air announcement, packaged at the end of the program _____
  • A series of on-air web markers, referencing specific online content _____
  • Enhanced TV data & triggers _____
  • Other (Please explain): ______________________________________________________

B. ON-AIR ANNOUNCEMENT CONTENT - MAXIMUM LENGTH = 15 seconds
(See the "ONLINE AND ENHANCED TV" section in The Red Book for more information.)
Describe Audio: (audio must include "PBS Online" and "pbs-dot-org" or "pbskids-dot-org")

_____________________________________________________________________


Describe Video: (video must include "PBS.org" or "pbskids.org")

_____________________________________________________________________


C. ON-AIR ANNOUNCEMENT PLACEMENT
Message will be placed immediately following program content, and preceding the production credit roll or funding credits (whichever comes first).

D. ON-AIR WEB MARKERS
Informational Text Appearing in Lower Third Related URL
1.________________________________________ http://www.___________________________
2.________________________________________ http://www.___________________________
3.________________________________________ http://www.___________________________
4.________________________________________ http://www.___________________________
5.________________________________________ http://www.___________________________
E. ENHANCED TV DATA AND TRIGGERS
At least seventeen weeks before broadcast, PBS Interactive must approve a detailed production schedule and content proposal indicating where within the body of the program the triggers appear, along with a description, URL of the enhanced content, and targeted platforms. All Internet-enhanced data must reside within PBS server infrastructure.

F. ONLINE CONTENT
A complete content outline for the Web site, including a list of links to other Web sites, must be provided to PBS Interactive staff at least seventeen weeks before broadcast. Call (703) 739-5127 for additional information or an editorial contact.

By signing below, the presenter/producer understands and agrees to abide by the PBS Guidelines related to Online and Enhanced TV as described in The Red Book.

Signed ______________________________________________________ Date _______________

If you have any questions, please call Program Management Department at (703) 739-5010.

Please return completed form to:
P B S, Program Management Department, 2100 Crystal Drive, Arlington, VA 22202-3785, Fax: (703) 739-3889