PBS Red BookYour Guide to Program Packaging and Delivery for PBS
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POLICIES &
SPECIFICATIONS

 

Education
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* Format and Packaging
* Underwriting
* Promotion
* Interactive
* Education
* On-Air Offers
* Production Credits
* Producer and Presenter Credits
* Rights Requirements
* Digital Television (DTV) Requirements
* TV Parental Guidelines
* Toolkits
* Miscellaneous

EDUCATION

 

For questions regarding this section, contact PBS Education at (703) 739-7505

 
 
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EDUCATION

 

Educational Materials

Research has shown that K-12 teachers rate PBS as their #1 source of video for classroom use; in addition, pbs.org has been recognized as one of the top three Web destinations for K-12 teachers. Such evidence, combined with ongoing feedback from teachers, tells us that educators have come to expect engaging, credible resources of the highest quality from PBS.

Expand your audience and better serve educators and students by creating compelling classroom content to accompany your full-length broadcast program, as part of a companion Web site on pbs.org. Typically, PBS expects to see specific ideas about classroom content and educational extensions of programming as part of the original proposal submitted to PBS, and/or as part of web content outlines submitted to PBS Interactive.

In addition to being a cost-effective means of reaching large numbers of teachers, online distribution allows for greater interactivity in your educational materials. It also qualifies your program for additional promotional opportunities within pbs.org.

 
 
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IMPORTANT NOTICE: This manual is a set of "guidelines" and should be treated as such. PBS staff members will continue to consult with producers and provide direct guidance on issues concerning final delivery of programs. Please read through the Red Book carefully and make sure that the members of your production team familiarize themselves with the relevant sections. Updates to the Red Book will occur when information or policies change.

 
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