Roper Public Opinion Poll on PBS

Table of Contents

Introduction

Methodology

Highlights

Highlights (Cont'd.)

Highlights (Cont'd.)

Highlights (Cont'd.)

Highlights (Cont'd.)

"DETAILED FINDINGS"

"PBS AS NATIONAL INSTITUTION"

PBS Most Trusted Institution

PBS Is a TRUSTED INSTITUTION
(percent who trust each institution a “great deal”)

PBS Seen as Excellent Value

PBS PROVIDES VALUE FOR TAX DOLLARS

"PBS AS LOCAL INSTITUTION"

PBS and NPR Availability

PBS/NPR AVAILABILITY IN COMMUNITIES

PBS and NPR Availability Is Valued

ABSENCE OF PBS WOULD AFFECT QUALITY OF LIFE IN COMMUNITY

"PBS, Cable Television, and Commercial Broadcasting Networks"

PBS More Important Than Commercial or Cable Television

IMPORTANCE OF PBS, COMMERCIAL BROADCAST AND CABLE TELEVISION

GREATER IMPORTANCE SEEN IN PBS THAN IN COMMERCIAL BROADCAST AND CABLE TELEVISION
(percent saying "very important" )

More Satisfaction with PBS Than Commercial or Cable Television

SATISFACTION WITH CURRENT PBS, COMMERCIAL BROADCAST AND CABLE PROGRAMS

SATISFACTION GREATER WITH CURRENT PBS PROGRAMS THAN COMMERCIAL BROADCAST AND CABLE PROGRAMS

Reported PBS Viewership Rates Comparable to Other Networks

FREQUENCY of REPORTED VIEWING of
TELEVISION NETWORKS

PBS Most Trusted Network News Source

EXTENT OF TRUST IN NETWORK NEWS AND PUBLIC AFFAIRS PROGRAMS

"PBS AND ITS MISSION"

Importance of Societal Issues

IMPORTANCE OF ISSUES TO
AMERICAN SOCIETY

PBS Fulfills Its Mission by Addressing Societal Issues

HOW WELL PBS PROGRAMS
ADDRESS ISSUES

"PBS AND ITS FUNDING"

Perceptions of PBS Funding Sources

WHO PROVIDES PBS MOST OF ITS MONEY?

Funds Given to PBS Is Money
Well Spent

IS MONEY GIVEN TO PBS STATIONS WELL SPENT?

Most Believe Federal Government
Should Provide PBS More Support

ATTITUDES TOWARD AMOUNT OF GOVERNMENT SUPPORT FOR PBS

"APPENDIX"

Demographic Profile of the Sample

Demographic Profile of the Sample (Cont’d.)

Questionnaire

Questionnaire (Cont'd.)

Questionnaire (Cont'd.)

Questionnaire (Cont'd.)

Questionnaire (Cont'd.)

Questionnaire (Cont'd.)

Questionnaire (Cont'd.)

Questionnaire (Cont'd.)

Questionnaire (Cont'd.)

Questionnaire (Cont'd.)

Questionnaire (Cont'd.)

Questionnaire (Cont'd.)

Questionnaire (Cont'd.)

Questionnaire (Cont'd.)