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Compared to
commercial television and cable television,
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PBS is ranked as
much more important. Close to six in
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ten rate PBS
“very important” (59%), versus four in ten or
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fewer who feel
this way about commercial (40%) or cable
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(36%) television.
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When the number
of people who rate PBS “somewhat”
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important is
combined with the “very” important rating,
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the positive
ranking of PBS rises to nine in ten
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Americans who
rate it positively (89%).
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The number of
people rating PBS “very” or “somewhat”
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important is
extremely high across all demographic
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subgroups, and
highest among women (93%), those with
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household
incomes of $55,000 or less (91%), and among
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blacks and
Hispanics (96% for each group).
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