
Before
World War II, a Polish chemist developing dyes stumbled across a class
of chemicals that would usher in the age of psychopharmacology. Twenty
years after the war, Leo Sternbach, now working in the United States,
tested his discovery on himself. Two days of hallucinating later, Sternbach
realized the power of his compound, diazepam, which would hit the market
as Valium in 1963.
Marketed
to stressed-out housewives and their executive husbands, Valium quickly
became the most prescribed drug in America. At its peak in 1978, Americans
consumed more than two billion tablets.
It
took high-profile overdoses such as those of Elvis Presley and Liz Taylor
to tarnish Valium's reputation. But Valiummade by LaRoche Pharmaceuticals
where the 90something Sternbach maintained an office in the 1990sis
still available as a prescription sedative.